A birthday campaign lets you offer customers a dedicated reward on their birthday. Fidelis can automatically issue the reward to eligible customers who have saved their date of birth.
How to create the campaign
Sign in to Fidelis as a store owner and select the store.
Open Rewards from the navigation bar.
On the Manage rewards screen, select Campaigns.
Tap Create campaign.
Configure the reward
Image: upload a relevant cover image. Images may be subject to review.
Title: enter a clear name of up to 50 characters.
Description: explain what the reward includes and any conditions, up to 255 characters.
Validity: choose 7, 14, or 30 days, or set a custom duration of at least 1 day. Validity starts when the reward is issued.
Audience: choose who can receive the reward.
Active: leave the switch on if you want the campaign to issue rewards.
When all fields are ready, tap Save.
Choose the audience
All customers: the reward can be issued to any Fidelis customer, including customers of your store.
Existing customers: only customers who already belong to your store can receive the reward.
What the customer sees
The reward appears in My Rewards with a Birthday reward badge, your store name, and its expiration date. To use it, the customer shows their QR code at checkout before payment.
To redeem it, scan the customer’s QR card, select the birthday reward from the available rewards, and confirm redemption.
How to edit or pause the campaign
Open Rewards → Campaigns.
Tap the configured campaign.
Edit the fields or turn off Active to stop the campaign from issuing new rewards.
Tap Save.
Tips for an effective campaign
use a short title that immediately explains the benefit;
clearly state the included products, services, and conditions;
choose a validity period that gives customers enough time to visit;
select the audience based on your campaign goal.
Frequently asked questions
Can I create more than one birthday campaign?
You can configure one birthday campaign for each store and edit it at any time.
Does the reward require points?
No. The birthday reward is issued by the campaign and does not need to be unlocked with points.